If you grew up in an Indian household, you already know the sweater trauma.Every winter, moms would pull out those same old scratchy woollens wrapped in newspaper, smelling like nostalgia and naphthalene balls.You’d wear them because you had no choice –and because the alternative was freezing your soul out at 7 AM tuition classes. But […]

If there’s one universal truth for Indian men, it’s this:A hoodie can fix almost any outfit – and any mood.Bad hair day? Hoodie.Cold morning? Hoodie.Going to meet your crush but pretending not to try? Hoodie.Going for a walk to “clear your mind”? Hoodie.Leaving the gym without showering? Hoodie + deodorant = durable armour. Basically, hoodies […]

One thing that we can agree on without needing a survey is that most men don’t plan to buy sweatshirts. It usually goes like this:You wake up, it’s suddenly 13°C, you grab a random hoodie… and realise your brother stole it four winters ago.And just like that, you’re online googling to buy men’s sweatshirts at […]

Winter in India has a special code – it’s not just about cold mornings or misty evenings. It’s about that first “sweatshirt weather” when you reach for something soft, warm and effortlessly cool. If you ask us, a sweatshirt isn’t just winter wear – it’s a mood. Why Sweatshirts Became the Unofficial Uniform Remember the […]